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B2B and B2C Don’t Work for Law Firms: Enter A2C

When is a law firm not a business?  It’s easy to argue that a law firm is always a business.  Like other for-profit ventures, law firms seek to generate a return for their owners.  They have internal...

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Law Firm Innovation Requires Cultural Change

Truly innovative organizations foster innovation from within.  Consider 3M and Google.  As Daniel Pink describes in his book Drive: The Surprising Truth About What Motivates Us, these companies offer...

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Is the ABA Relevant?

There’s been a lot of buzz this week regarding the American Bar Association’s recently released “Issues Paper Concerning Lawyers’ Use of Internet Based Client Development Tools.”  Some say that this...

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Most Client Satisfaction Surveys Aren’t about the Client

In legal marketing circles, there’s an ongoing discussion about client satisfaction surveys – who should conduct them, what form should they take, how frequently should they be administered, etc.  The...

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Marketing Mishap – Akin Gump Learns a Lesson

There’s been quite a fire storm over the comments made by Akin Gump partner Paul Mirengoff regarding the memorial service for the victims of the recent Tucson shootings.  Here are the facts: Mr....

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Coffee, a Bagel, and How Not to Initiate a Client Relationship

If I’m lying, I’m dying. Allow me to set the stage.  I went to a nearby Panera restaurant this morning for a quick coffee and bagel.  The place was busy, with few open tables and a healthy line of...

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General Counsel Say “We Hire Lawyers, Not Law Firms.” Yeah, Right.

On the front page of today’s Wall Street Journal is a piece entitled “Pay Gap Widens at Big Law Firms As Partners Chase Star Attorneys,” the focus of which is a trend with Am Law firms to lure top...

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“Would You Recommend Your Law Firm to Your Friends and Family?” – It’s a...

Market researchers in many industries have come to believe that the answer to a single inquiry – Would you recommend us to your friends and colleagues? – is the most insightful indicator of customer...

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Get Off the Elevator and Ditch the Pitch

It seems as though every few months, someone in the legal marketing world posts advice to attorneys about crafting or framing an elevator pitch. I’m begging you. Please stop. I can’t think of anything...

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Want to differentiate yourself? Your email disclaimer isn't helping.

Differentiation, in its simplest form, is the breaking from the status quo to do something unique and distinct. Lawyers and law firms struggle with the idea of differentiation. They feel confined by...

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